Athleisure- A Passing Fad or a Lifestyle Trend That’s Here to Stay? September 06 2016
The “sporty spice” look has been having a major moment lately! Not only are an abundance of trendy Activewear labels popping up everywhere, but even high fashion labels more commonly known for their chic, upscale apparel have been featuring a more laid back, sporty spin on their trademark look. Some have even partnered up with a known and loved fitness brands to create some awesome athletic yet streetwear-worthy hybrids. This growingly popular movement has been coined “Athleisure,” and does not seem to be merely a passing fad but a lasting lifestyle trend that involves an increased focus on health and wellness, which we see as a pretty positive thing!
By combining high fashion and sportswear brands, you get a fusion of elevated style and versatility, which is much more appealing to a wider demographic. It’s ready to wear and doesn’t just look good on the runway, and also has the quality and precision in its technical design to last longer and allow for a little movement. Basically, Athleisure gives you the durability that real life requires, while still placing emphasis on the aesthetic appeal of the clothing. Let’s face it- a silk slip dress looks great when you step out the door, but after running around in 30 degree weather all day and sitting through meeting after meeting you’ll have sweat stains and wrinkles in no time.
This new “Athleisure” style makes it comfortable for the modern woman or man to live their active lifestyle without too much interruption, having to lug around a huge sports bag or head home to change between events. There’s also a mental piece to it- if you’re looking the part, you’re bound to feel more motivated to actually do something active. The clothes themselves are so comfortable that it makes your daily motions easy and carefree, which no doubt has a positive impact on your overall mood as well. There’s an emphasis on comfort, while keeping style in mind. It is finally possible to dress comfortably without looking frumpy!
To name a few notable examples of these “Athleisure” brand fusions, Adidas x Stella McCartney have produced a fabulous collaboration of sporty wares that are totally street worthy, and a personal fave is the Cushnie et Ochs x Bandier collection that is oh so hot right now. Atheleta and Derek Lam also got together to create an amazing line of athletic inspired looks that would be appropriate both during and after any fitness class. Balmain has decided to keep it in house, creating their own drool-worthy collection of sportswear that is definitely also lunch date friendly!
In addition to these designer/sportswear collaborations, we have seen a few celebrity style icons lending their names to the craze, such as Kate Hudson with her affordable new Fabletics line.
Kanye West’s Yeezy Line is also packed with simple, sporty sweatshirts, baseball caps and tees that look athletic with a cool urban twist.
Beyonce’s stylish “Ivy Park” athletic wear line is holding its own without tying itself to any other sportswear brand. Rihanna is also making waves with her fierce Fenty x Puma collaborated collection.
What do you think of this new “Athleisure” lifestyle and look? We are ALL about it!